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Famous faces take to the phones on CIBC Miracle Day

News   •   Dec 03, 2014 14:52 GMT

Sick Children's Trust Vice President Alice Beer and ambassadors Sian Welby and Pat Sharp joined Canadian financial institution CIBC's employees to celebrate the 30th anniversary CIBC Miracle Day. 

During the annual event, CIBC traders donate their commissions in support of children’s charities, including The Sick Children's Trust. And fortunately, with Sian, Alice and Pat’s star power, they helped close a number of deals! 

Two special guests also attended to represent the charity: babies Oreoluwa and Johanna who came with their mums Tosin and Kehinde. Both little ones were born prematurely and needed lifesaving care at The Royal London's neonatal intensive care unit. Their families were able to stay a couple of minutes away in our Stevenson House and formed a strong bond. It was lovely to see the girls progressing so well and Tosin and Kehinde took the time to talk to CIBC employees about the difference our support made to them both. 

With the money still adding up, it will be a while until we have a final total, but to date, CIBC Miracle Day has raised over £4.5 million for more than 62 charities across the UK and Europe and more than £138 million, globally. 

Jane Featherstone, Deputy Chief Executive at The Sick Children’s Trust, said: "For a family with a seriously ill child in hospital, being able to stay by their side is simply priceless. It costs The Sick Children’s Trust £28 a night to accommodate a family in a comfortable room, just a few minutes from their child’s bed. The money raised today at the 30th Anniversary CIBC Miracle Day, will go directly towards helping families in the most difficult of circumstances. On behalf of the 3,500 families we support every year, I’d like to thank CIBC and everyone who has made today possible."

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