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Cecil and Larter’s 90th Birthday Bike Ride

Press Release   •   Jun 22, 2017 10:14 BST

Cecil and Larter are raising money for The Sick Children's Trust

2017 marks the 90th birthday of Cecil and Larter. Established in 1927, the company has been a staple of Bury St Edmunds town ever since. What started out as a small roadside garage has now grown into a dealership representing both the Volvo and SEAT brands.

To celebrate this landmark birthday, the staff have chosen to put together a team of three riders who on the 20 July will cycle the 90 miles from Bury St Edmunds to Felixstowe, and back. This challenging bike ride is not only to raise money for, but to also bring awareness to The Sick Children’s Trust.

The day will start with the three riders leaving off early morning bound for Felixstowe, with an aim to return to Cecil and Larter’s showroom by 5pm that same day, where a crowd along with the Mayor will be waiting.

Speaking about the forthcoming event, Ray Cawston, the Company’s Managing Director commented: “We really wanted to mark this special anniversary for the company and I am delighted that the team have come up with such a great idea. We are very aware of the great work that The Sick Children’s Trust carry out and hope to raise as much as possible”

The Sick Children’s Trust runs ten free ‘Homes from Home’ across the country, supporting families with seriously ill children in hospital. Corporate Fundraiser, Diane Mcpherson-Emery, said:

“We’re absolutely delighted that Cecil and Larter has chosen to support The Sick Children’s Trust in its 90th birthday celebration. It will be a huge challenge for everyone that’s taking part, but the money raised will make a significant difference to thousands of families who need a ‘Home from Home’ when their child is seriously ill in hospital. As a charity, we rely entirely on voluntary donations to keep our ‘Homes from Home’ running, so on behalf of every family who relies on our support, we’d like to say a huge thank you to Cecil and Larter.”

Visit their fundraising page at:

The Sick Children’s Trust was founded in 1982 by two paediatric specialists Dr Jon Pritchard and Professor James Malpas. They believed that having parents on hand during hospital treatment benefited a child's recovery.

Today we have ten ‘Homes from Home’ at major hospitals around the country where families can stay free of charge, for as long as they need whilst their child is undergoing treatment. 

Every year we help around 3,500 families, but there is a growing demand for our ‘Homes from Home’ as children must increasingly travel long distances to get the specialist treatment they need. 

We are working to a future where every family with a seriously ill child in hospital will be able to stay together, just minutes from their child’s bed during their treatment.

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